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05Content

Content Strategy

Content with a strategy behind every piece. We map topical clusters, build pillar pages, and produce content that earns links, ranks, and converts — not blog posts that disappear into the void.

What you'll see

Topical authority in your niche

Earned backlinks from quality content

Content that converts, not just ranks

What's included

Every deliverable, every month

No vague scopes. Here's exactly what gets shipped — what we work on, what you receive, and what shows up in the next monthly report.

01

Topical Cluster Map

Pillar pages + supporting cluster content mapped to buyer intent across your funnel.

02

Editorial Calendar

12-month content roadmap with priorities, briefs, and publishing cadence.

03

Content Briefs

Detailed briefs for every article — structure, angle, sources, target queries, internal links.

04

Long-Form Articles

1,500–4,000 word pieces written by senior strategists, not generalists.

05

Content Audits

Quarterly review: refresh winners, prune losers, redirect cannibalising pages.

How we work

The 4-phase rollout

01

Topic Research

Identify the topical clusters where you can realistically win and what your buyers are searching.

02

Strategy & Briefs

12-month editorial calendar + detailed briefs ready for production.

03

Production

Writing, editing, and publishing — typically 4–8 long-form pieces per month.

04

Refresh & Repurpose

Update winning content, retire underperformers, and turn top posts into other formats.

Ideal for

B2B SaaSKnowledge-rich industriesFounder-led brandsContent-led growth strategies

Common questions

FAQs

Yes. Senior in-house strategists do the writing — we don't outsource to gig-platform freelancers. We can also work with your in-house team if you prefer to write.

Typically 4–8 long-form pieces (1,500–4,000 words). Volume depends on your niche, budget, and content depth required.

Yes — content is structured to be cited by ChatGPT, Claude, Perplexity. Schema, clear answers, and authoritative sourcing all matter for AI visibility.

We have a dedicated thought-leadership track for founders/execs — ghostwritten or co-written, distributed across blog + LinkedIn.

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Ready to start?

Get a free content strategy audit

30-minute call, no obligation. We'll review your current setup, identify the biggest wins, and tell you whether we're the right fit.